From 544, Turn Left Onto 17 Business (S Kings Hwy), Turn Right Into Myrtle Beach Resort And Head To The Gate Guard To Show Yourbusiness Card For Entrance. Head Straight After The Gate And As You Get Closer To The Beach Keep To The Right Until You See The Towerbuilding Ahead. They Are Strictly Enforcing The 15 Minute Parking. If You Will Be Longer I Recommend Parking In The Lot Behind The Tower Building.